Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/01985_Field_OMWA T12.txt

Text File | 1996-04-10 | 721b | 14 lines

A:  Well, despite what I’ve said about the primacy
of poetry and images, no, parallel  to what I’ve said
to images, because I think a couple of the
phrases—a bunch of them—about hot and cool,
and medium is the message, and the global village,
the electronic penetration of the nervous system,
and the extension of the nervous system, and the
way the media can take someone outside of
themselves in the community, the fact that what
media do are to transform human relations, those
things which cover a spectrum of image to pretty
solid idea. I mean, the idea of hot and cool, low-
definition to high-definition inviting participation,
that’s a good sound insight. I think those are the